ITS GERMAN EXPANSION: A TALE OF TWO DECADES

Its German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1980s, eager to replicate its triumph seen in the United States. The retail giant opened a number of stores, aiming to capture market share. However, early years were marked by obstacles. German shoppers proved resistant to Walmart's approach, which differed significantly from established s

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